GoodRx
Brand Awareness Campaign
Your Health Insurance provider hasn’t always had your best interest in mind so keeping your guard up when it comes to Medical Care is all you know. GoodRx wants to prove that they’re not the bad guys, instead they’re on your side.
Brand Awareness Campaign on all platforms with a warm and friendlier voice that focuses on the empathy that the TA is reaching for from Health Care rather than the facts.
Personal Role: Research, Concepting, Art Direction, Copywriting.
Collaborators: Taya Pearson (Illustrator)